How I work
Marketing leadership from strategy to execution
I help companies define strategy, lead execution and build marketing systems that connect brand, product and growth..
Approach
I work with founders and teams who need more than execution. They need clarity, direction and a marketing structure that delivers results. My role combines strategy, leadership and system design connecting brand, product and sales into one clear path.
My work usually moves across three layers: strategic direction, execution leadership and growth systems.
1. Strategy & Business Vision
I define where your marketing should go and how it connects to real business growth.
– Full marketing strategy aligned with business objectives
– Brand positioning, messaging and long-term direction
– Product and portfolio alignment with market demand
– Go-to-market strategy across channels and markets
– Budget prioritization to maximize ROI
2. Leadership & Execution
I define where your marketing should go and how it connects to real business growth.
– Full marketing strategy aligned with business objectives
– Brand positioning, messaging and long-term direction
– Product and portfolio alignment with market demand
– Go-to-market strategy across channels and markets
– Budget prioritization to maximize ROI
3. Growth Systems & Results
I design and build the systems that generate demand and convert it into revenue.
– Customer journey and funnel architecture
– Website structure, conversion logic and optimization
– Digital infrastructure and automation systems
– Content, social media and communication planning
– Marketing programs and activation across channels
– KPI definition, tracking and performance optimization
Gustavo is a highly dedicated and strategic professional, with a strong focus on both customer and business impact.
At Specialized Chile, he played a key role in strengthening brand positioning and driving initiatives that supported business growth.
Fernando Jaume
Sales Director LATAM, Trek Bikes
Former Managing Director, Specialized
Pricing
Flexible engagement models designed around your growth stage
Companies today need senior marketing leadership —but not always the cost or structure of a full-time CMO.
I step in as an integrated marketing lead, combining strategy, leadership and execution — providing the level of clarity and direction needed, in a format that adapts to your business.
Strategic Advisory
Fractional Marketing Lead
Interim CMO / Transformation
Let's talk
If you’re interested in working together, we can look at your situation and see what makes sense.
