Methodology
I take on the leadership of marketing from within the company, restructuring the function end to end — team, budget, priorities and ways of working.
I define the strategy and turn it into clear programs, building the playbooks, processes and systems behind them, while driving execution across brand, product, digital and commercial channels.
From customer journey to acquisition and brand building, everything is aligned into a coherent structure — leaving the business with a marketing system designed to scale and support growth over the next years.
Services
From positioning to execution, I structure marketing as a system — aligning brand, product and commercial strategy to support long-term growth across B2B, B2C and D2C models.
This means defining direction, building the right foundations and ensuring everything is connected — from product and brand to channels, teams and execution — so marketing can operate consistently and drive real business impact over time.
Focus areas:
Brand positioning
Brand architecture
Content & brand storytelling
Creative & Art direction
Product & portfolio strategy
Go-to-market strategy
Budget & investment strategy
Digital ecosystem & automation
IA integration
Customer journey & Lifecycle
Measurement & KPIs
PR, media & brand visibility
Retail & commercial experience
Customer experience & retention
What I build:
End-to-end marketing plans
Brand architecture frameworks
Go-to-market models
Customer journey & conversion design
Campaign & content systems
Digital infrastructure & automations
Measurement & reporting frameworks
Marketing programs & activations plans
Operational workflows
Team leadership & structure
Marketing processes & tech stack
Marketing playbooks
Customer experience & retention
Impact:
Revenue growth
Stronger market positioning
Cleaner product-market fit
Better budget allocation & ROI
Effective marketing spend
Clear KPIs & performance
Better decision-making
Faster execution
More aligned teams
Scalable operations
Long-term growth
Brand consistency
Improved customer experience
Higher customer retention
Sustainable long-term growth
