About us
Methodology
I take on the leadership of marketing from within the company, restructuring the function end to end — team, budget, priorities and ways of working.
I define the strategy and turn it into clear programs, building the playbooks, processes and systems behind them, while driving execution across brand, product, digital and commercial channels.
From customer journey to acquisition and brand building, everything is aligned into a coherent structure — leaving the business with a marketing system designed to scale and support growth over the next years.
Services
From positioning to execution, I structure marketing as a system — aligning brand, product and commercial strategy to support long-term growth across B2B, B2C and D2C models.
This means defining direction, building the right foundations and ensuring everything is connected — from product and brand to channels, teams and execution — so marketing can operate consistently and drive real business impact over time.
Focus areas:
Brand positioning
Product & portfolio strategy
Go-to-market strategy
Marketing systems
Customer journey
Digital ecosystem
Content & Brand storytelling
Brand activations
PR, media & brand visibility
Retail & commercial experience
What I build:
Brand architecture
Go-to-market models
Campaign & content systems
Digital infrastructure & automations
Operational workflows
Customer journey design
Marketing programs & activations
Team structure
marketing playbooks
Impact:
Revenue growth
Stronger positioning
Faster execution
Aligned teams
Brand Identity
Better product focus
Effective marketing spend
Scalable operations
Long-term growth
