Fractional CMO for companies in growth
Senior hands-on marketing leadership
Turning marketing into a scalable system -inside your business without full team cost

Fractional CMO for companies in growth
Senior hands-on marketing leadership
Turning marketing into a scalable system -inside your business without full team cost

What I do

Iworkwithcompanieswheremarketingdoesn’tfailbecauseofeffortitfailsbecauseitlacksstructure. Ihelpteamsmovefasterbyconnectingbrand,productandmarketingintoaclearsystemthatdrivesreal,scalablebusinessgrowth.

Iworkwithcompanieswheremarketingdoesn’tfailbecauseofeffortitfailsbecauseitlacksstructure. Ihelpteamsmovefasterbyconnectingbrand,productandmarketingintoaclearsystemthatdrivesreal,scalablebusinessgrowth.

Iworkwithcompanieswheremarketingdoesn’tfailbecauseofeffortitfailsbecauseitlacksstructure. Ihelpteamsmovefasterbyconnectingbrand,productandmarketingintoaclearsystemthatdrivesreal,scalablebusinessgrowth.

12+

years
in cycling & outdoor industry.

50+

produc launches
go-to-market & campaigns.

10x

revenue growth
in high-impact cases

Methodology

Iintegrateintoteamstoleadmarketingandbuildwhatthebusinessactuallyneedstogrow.

Iintegrateintoteamstoleadmarketingandbuildwhatthebusinessactuallyneedstogrow.

Iintegrateintoteamstoleadmarketingandbuildwhatthebusinessactuallyneedstogrow.

I take on the leadership of marketing from within the company, restructuring the function end to end — team, budget, priorities and ways of working.

I define the strategy and turn it into clear programs, building the playbooks, processes and systems behind them, while driving execution across brand, product, digital and commercial channels.

From customer journey to acquisition and brand building, everything is aligned into a coherent structure — leaving the business with a marketing system designed to scale and support growth over the next years.

Work

Selected impact

Featured work between ©2016-26

Real work, across different industries - from positioning to execution.

Mondraker | Brand strategy evolution

Helping refine the brand’s premium positioning, strengthening its identity and focus within the high-performance segment.

Berria | Marketing system & execution

A focused marketing transformation across brand, digital and retail. Clear positioning, sharper execution and measurable growth across key markets

Pure Electric| Digital & brand growth

Contributed to digital strategy and supported the brand’s development in Spain, helping build a more aspirational presence within urban mobility and strengthening direct-to-consumer channels.

Work

Selected impact

Featured work between ©2016-26

Real work, across different industries - from positioning to execution.

Mondraker | Brand strategy evolution

Helping refine the brand’s premium positioning, strengthening its identity and focus within the high-performance segment.

Berria | Marketing system & execution

A focused marketing transformation across brand, digital and retail. Clear positioning, sharper execution and measurable growth across key markets

Pure Electric| Digital & brand growth

Contributed to digital strategy and supported the brand’s development in Spain, helping build a more aspirational presence within urban mobility and strengthening direct-to-consumer channels.

Gustavo Jaimes Lopez

Gustavo Jaimes Lopez

Gustavo Jaimes Lopez

Marketing Director | Fractional CMO

Marketing Director | Fractional CMO

Marketing leader with 12+ years of experience in the cycling and outdoor industry, working with brands like Specialized, Mondraker, Pure Electric and Berria, among others. I’ve led marketing at global and regional levels across Europe and Latin America, building go-to-market strategies and marketing systems that connect brand, product and sales.

I step into situations where marketing lacks clarity, structure or direction — aligning teams, refining positioning, restructuring product and portfolio logic, and building full-funnel systems across brand, retail and digital. This includes scaling revenue from €20M to €100M, increasing average price per unit from ~€1,700 to ~€4,000, and developing end-to-end ecosystems (traffic → lead → conversion) integrating CRM, performance and retail.

Throughout these years, I’ve contributed to brand transformations, stronger market positioning and sustained growth. Cyclist, trail runner and deeply connected to the culture behind the brands I work with.

Marketing leader with 12+ years of experience in the cycling and outdoor industry, working with brands like Specialized, Mondraker, Pure Electric and Berria, among others. I’ve led marketing at global and regional levels across Europe and Latin America, building positioning, go-to-market strategies and marketing systems that connect brand, product and sales.

Throughout these years, I’ve contributed to brand transformations, stronger market positioning and sustained growth. Cyclist, trail runner and deeply connected to the culture behind the brands I work with.

Services

Idesignandbuildmarketingsystemsthatconnectbrand,productandsalesintooneclearpath. Notcampaigns.Notisolatedactions. Astructurethatdrivesrealbusinessgrowth.

Idesignandbuildmarketingsystemsthatconnectbrand,productandsalesintooneclearpath. Notcampaigns.Notisolatedactions. Astructurethatdrivesrealbusinessgrowth.

Idesignandbuildmarketingsystemsthatconnectbrand,productandsalesintooneclearpath. Notcampaigns.Notisolatedactions. Astructurethatdrivesrealbusinessgrowth.

Marketing rarely fails because of execution. It fails because it lacks structure.

I design systems that connect brand, product and sales into one clear, scalable growth engine..

Brand & positioning
Go-to-market strategy
Global campaigns
End-to-end marketing plans

Customer journey & experience
Marketing infrastructure & automation
AI integration
Conversion & funnel design

Data, KPIs & decision systems
Team structure & workflows
Sales & marketing alignment
Performance & optimization

Contact

Ifyourmarketingfeelsfragmented,unclearorstuck,it’stimetobringstructure,directionandexecutionintoonesystemthatactuallydrivesgrowth.

Ifyourmarketingfeelsfragmented,unclearorstuck,it’stimetobringstructure,directionandexecutionintoonesystemthatactuallydrivesgrowth.

Ifyourmarketingfeelsfragmented,unclearorstuck,it’stimetobringstructure,directionandexecutionintoonesystemthatactuallydrivesgrowth.

Reach out today and you’ll get a clear plan, honest advice, and a team that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.

© 2025 Noora. All rights reserved.

© 2025 Noora. All rights reserved.

© 2025 Noora. All rights reserved.