Archivo de la etiqueta: Latino America

Who manage your brand? Reality in Latin America

While the best cycling companies worldwide invest millions of dollars to build their brands, be closer to the riders and create added value, the reality in Latin America seems to be a bit different. I am lucky to be in contact … Seguir leyendo

Publicado en Artículos deportivos, Latino America, sport marketing, Sporting goods | Etiquetado , , , , , , , , | Deja un comentario

The cycling boom in Latin America

In recent years sports growth in Latin America has been exponential, and demand seems endless. It’s amazing how in young countries, in terms of sports development, the schedules are packed with events and masses of athletes take part in thousands … Seguir leyendo

Publicado en Latino America | Etiquetado , , , , , , , , , , , , , , , , , , , , , , , | 1 Comentario