Archivo de la categoría: Artículos deportivos

Women’s bicycle industry in Latin America

It is not a secret: the sports for women are a big boom. Women’s  sporting goods industry has been growing very fast the last 10 years: just take a look in your local market, the quantity of women who exercise … Seguir leyendo

Publicado en Artículos deportivos, Latino America, Marketing experience, Marketing Relacional, Marketing Tradicional, Motivacion, sport marketing, Sporting goods, Ventas consultivas | Etiquetado , , , , , , , , , , , | Deja un comentario

Who manage your brand? Reality in Latin America

While the best cycling companies worldwide invest millions of dollars to build their brands, be closer to the riders and create added value, the reality in Latin America seems to be a bit different. I am lucky to be in contact … Seguir leyendo

Publicado en Artículos deportivos, Latino America, sport marketing, Sporting goods | Etiquetado , , , , , , , , | Deja un comentario